The Instagram accounts you need to follow

We all know Instagram can be a source of untapped inspiration but it’s not always easy to find accounts that deliver without scrolling through endless selfies, quotes and #spon content. We’ve rounded up some of our favourite accounts to follow for some much-needed eye candy and clever captions:


Super cool moodboard-style imagery interspersed between gorgeous product shots and a glimpse behind the scenes at Glossier HQ.



Sleeping and naps, expensive sheets, fancy hotels, hot girls and ambien. Sure.



One of the finest triptych accounts we’ve seen, created by London-based artist Tanya Ling.

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Scans of iconic and hard-to-find books from Idea’s Dover Street store. Simple but oh so good. Super captions.



A fresh and clean pastel dreamworld ran by a beauty PR.



What are your favourite accounts for inspiring content? Keep up with our visual moodboard and follow recommendations @beholdstudio.

Ross Holden